Why testing is imperative
Testing your processes won’t be news to you – it’s something that we all know we should do. The burning question, however, is why? We’ll walk you through all the why’s of the process.
Crimes of User Experience according to Craig Sullivan – Part 1
A few weeks ago, we had our first virtual conference, and we had the privilege of hearing from Craig Sullivan (@optimiseordie) about crimes of user experience and how to fix them. Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego,…